Services

Not ready to commit to a full project just yet?

No problem! I offer casual, hour-by-hour sessions tailored to whatever you need a hand with.

Let’s tackle your brand challenges together, at your own pace!

Brand Strategy

Whether you have an existing brand that needs revamping or are building a new product or service from scratch, brand strategy and positioning are essential for ensuring that your brand speaks to your user needs and setting distinctive marketing direction.

  • Brand Strategy Review

  • Audience Research/ Interviews

  • Unique Value Proposition Development

  • Competitor Audit

  • Name Creation / Naming Guidelines

  • Brand Story Development

  • Brand Positioning

Please note: unfortunately I am not a designer, hence I’m unable to provide services such as logo design, etc. However, I do have a vast network of creatives and work with some amazing people who could help.

New Product Development (NPD) - Product Innovation

In a rapidly evolving market, launching a new product, extending a current line, or revitalizing your existing offerings can be transformative. I specialize in guiding you through every step of the New Product Development (NPD) process. My focus is on building a coherent and strategically aligned product portfolio that not only meets market demands but sets you apart from the competition. Whether you're pioneering a groundbreaking innovation or enhancing a classic, I've got you covered.

  • Idea Generation

  • Market Analysis

  • Brand Integration

  • Advising on Product Testing

  • Launch Strategy

Growth Strategy

Unlock your brand's full potential with my personalized approach to Growth Strategy and Campaign Planning. I specialize in creating customized growth strategies and innovative marketing campaigns that enhance your market position and expand your reach. I am committed to delivering measurable results that resonate with your target audience and amplify your brand’s presence.

  • Strategic Growth Planning

  • Go - To- Market Planning

  • Content Strategy and Creation

  • Partnership Selection

  • Creative Asset Development Guidance

Strategy Workshops

Whether you’re looking to uncover deep customer insights, master the art of naming conventions, or just want to inject some fresh thinking into your business processes, I’ve got a workshop just for you. Get ready to roll up your sleeves and dive into interactive sessions that are not only informative but also a lot of fun.

Customer Insights

Delve deep into the heart of your market with me as we uncover what makes your customers tick. I will help you to dig deep into consumer insights and spin them into gold for your product development, asset design and memorable brand campaigns.

  • Desk Research

  • Internal and External Audience Interviews

  • Advising on Research Methodologies

Product Marketing Management (Tech)

I have a genuine passion for delving into the product and marketing intricacies of the tech industry. I thrive on digging into technical details and understanding the core functionalities that make tech products unique and competitive. If you are a growing tech company in need of a freelance Product Marketing Manager who not only loves the marketing side but is also captivated by the technical depth of your products, I am here to help.

  • Strategic Market Positioning: and Value Proposition Development

  • Launch and Go-to-Market Strategy

  • Customer Insight and Engagement

  • Collaborative Sales Enablement

  • Product Gap Analysis