About Me

Hello there! I’m Maria Wilde. My career in brand and product strategy has been anything but ordinary, fueled by curiosity and my love for building and problem-solving.

I started out with an International Relations degree, however, I quickly discovered a fascination for business and instead, made my way into the private sector.

Early in my career, I dipped my toes into the fragrance industry, helping to create fragrances as well as offering strategic insights for major CPG brands. This experience combined with my prior experience as a freelance copywriter, sparked my interest in the power of branding, leading me to Amsterdam where I contributed to the development and growth of a luxury DTC fragrance brand. This experience was my first real taste of the impact a strong brand can have and what it truly takes to build a company from scratch.

Back in London, I further honed my skills with roles in major multinational firms, including BAT (in their nicotine harm reduction category) and Unilever, where I focused on integrating strong product strategy with compelling brand narratives. Throughout my experiences, I’ve maintained a firm belief: a great brand strategy cannot exist without a solid product strategy. The two are intricately linked, each feeding into and enhancing the other.

I'm known for my ability to blend logical and data-driven thinking with creative insight, allowing me to uncover unique insights, ask the right questions, dive into technical detail and develop solutions that not only meet market demands but set brands apart. My approach is always tailored, collaborative, and strategically focused to ensure your brand not only meets but exceeds its potential.

On a more personal note, I was raised in Oxford and have made London my home, though I've also lived in the Netherlands and travelled extensively. My adventures have taken me to many places, with LA, Florence, and Taiwan—the latter holds an extra special place in my heart—ranking as favourites. When I’m not strategizing, I’m usually planning my next travel adventure, swimming, devouring a new book or crafting my own stories, drinking copious amounts of Chinese and Japanese teas as well as mentoring recent graduates.

Ready to infuse some Wilde strategy into your brand? Let’s chat and create something amazing together!