Maria Wilde is a Brand Marketing and Product Innovation Strategist helping large and small companies to integrate creative thinking with data-driven insights to deliver holistic strategies that align product development (digital or physical), customer experience and marketing communications.

Maria's mission is to transform brands from market participants to category leaders. She collaborates with clients to build brands that don't just compete, but define the future of their industries.

Select Clients and Past Work

Not ready to commit to a full project just yet?

No problem! I offer casual, hour-by-hour sessions tailored to whatever you need a hand with.

Let’s tackle your brand challenges together, at your own pace!

My Services

  • Whether you have an existing brand that needs revamping or are building a new product or service from scratch, brand strategy and positioning are essential for ensuring that your brand speaks to your user needs and setting distinctive marketing direction.

    • Brand Strategy Review

    • Audience Research/ Interviews

    • Unique Value Proposition Development

    • Competitor Audit

    • Name Creation / Naming Guidelines

    • Brand Story Development

    • Brand Positioning

  • In a rapidly evolving market, launching a new product, extending a current line, or revitalizing your existing offerings can be transformative. I specialize in guiding you through every step of the New Product Development (NPD) process. My focus is on building a coherent and strategically aligned product portfolio that not only meets market demands but sets you apart from the competition. Whether you're pioneering a groundbreaking innovation or enhancing a classic, I've got you covered.

    • Idea Generation

    • Market Analysis

    • Brand Integration

    • Advising on Product Testing

    • Launch Strategy



  • Unlock your brand's full potential with my personalized approach to Growth Strategy and Campaign Planning. I specialize in creating customized growth strategies and innovative marketing campaigns that enhance your market position and expand your reach. I am committed to delivering measurable results that resonate with your target audience and amplify your brand’s presence.

    • Strategic Growth Planning

    • Go - To- Market Planning

    • Content Strategy and Creation

    • Partnership Acquisition

    • Creative Asset Development Guidance

  • Delve deep into the heart of your market with me as we uncover what makes your customers tick. I will help you to dig deep into consumer insights and spin them into gold for your product development, asset design and memorable brand campaigns.

    • Desk Research

    • Internal and External Audience Interviews

    • Advising on Research Methodologies

  • Whether you’re looking to uncover deep customer insights, master the art of naming conventions, or just want to inject some fresh thinking into your business processes, I’ve got a workshop just for you. Get ready to roll up your sleeves and dive into interactive sessions that are not only informative but also a lot of fun.

  • I have a genuine passion for delving into the product and marketing intricacies of the tech industry. I thrive on digging into technical details and understanding the core functionalities that make tech products unique and competitive. If you are a growing tech company in need of a freelance Product Marketing Manager who not only loves the marketing side but is also captivated by the technical depth of your products, I am here to help.

    • Strategic Market Positioning: and Value Proposition Development

    • Launch and Go-to-Market Strategy

    • Customer Insight and Engagement

    • Collaborative Sales Enablement

    • Product Gap Analysis

Who I Work With

Whether you’re a small startup or a multinational corporation, a B2B/B2C tech firm or a consumer-facing fashion brand I tailor my approach to meet your unique challenges and opportunities. My clients come from all sectors and sizes because great branding and product strategy transcend industry boundaries. Whether you’re defining a new brand/product or revitalizing an existing one, I am here to guide you every step of the way.

I also extend my reach through agency partnerships. Whether you need strategic input for a day or a deeper, long-term engagement, I bring robust, innovative solutions to enhance your team's creative firepower.

Ways of Working

I'm flexible and adaptable to whatever works best for you—be it remote consultancy or on-site collaboration. My priority is to integrate smoothly with your workflow, whether that means working alongside your team or leading projects independently.

My process is open and iterative. I believe in keeping you engaged and informed from start to finish.

Driven by insights and focused on results, I dive deep into understanding your market and customers to devise strategies that not only resonate but also deliver tangible outcomes. Through workshops, strategy sessions, and hands-on collaboration, I transform insights into actionable strategies that propel your brand forward.

LATEST PUBLICATIONS

A collection of insights, articles and research on branding and product strategy.

8 Tips for Aligning Brand Strategy and Product Strategy. (And Why It Actually Matters.)

Why brand strategy and product strategy are inseparable and should go hand in hand.